Ryan Sparks, closing attorney, taught our RE/MAX Advantage agents how to properly read a title policy and how to especially look for red flags. When we can identify issues ahead of time, we can create a better experience for our clients. Here are a few of the many tips Ryan shared with us.Wednesday, January 27, 2010
How to Find Red Flags on a Title Policy
Ryan Sparks, closing attorney, taught our RE/MAX Advantage agents how to properly read a title policy and how to especially look for red flags. When we can identify issues ahead of time, we can create a better experience for our clients. Here are a few of the many tips Ryan shared with us.Wednesday, January 20, 2010
My Top 10 Strategy Picks of Mary Lou's Team
Mary Lou and Chris Vondereau of Mary Lou's Team at RE/MAX Advantage in Birmingham, AL hosted our Top Producing panel today for our agents. Mary Lou has consistently run a highly productive business with RE/MAX for over 15 years. She and her son, Chris, have developed many systems for marketing, referrals, and customer service. With over 80% of their business coming from earned referrals, they have a thriving business with very low overhead. There was an abundance of great information shared, but these are my favorites of what they shared that you can implement into your business, too.1) Hire a Coach. The team is a member of By Referral Only with Joe Stumpf.
2) Always think through every process from the client's point of view. Give them what they need and make it easy for them.
3) Say "thank you" a lot; especially if someone took the time to remember you and give your number to a friend. The team sends Starbucks or pizza coupons to say thanks for referrals.
4) Use a database management system to keep up with your clients and prospects systematically.
5) Get all of your client's personal information, including children's names and birthdays. Learn as much as you can about them so you can send personal gifts.
6) Build strong relationships with your clients by continually contacting them systematically throughout the year so you can do business with them for life.
7) Host a client party every year to thank clients and to purposely produce referrals.
8) Every January, send a copy of the settlement statement to your client that closed the previous year so he will have it for tax purposes. You may even send it to all principles of each closing you had.
9) Learn scripts and dialogues by practicing, practicing, practicing. Let your clients speak more than you. DO NOT DO ALL THE TALKING.
10) Use a pre-listing packet with a photo of the house for the CMA. Every time the phone rings for a listing appointment, it's "gold". It could be a $15,000 pay check. Wow them!!!!
I could share so much more because Mary Lou and Chris discussed many more techniques with us. But, I hope that you learned something from my list that you can implement into your business today that can make you even more successful.
Wednesday, January 13, 2010
BusinessBooster-Jan

January 2010 Business Booster
Tuesday, January 12
9:30-12:00 Business Planning
Tuesday, January 19
9:00 Breakfast/Mortgage America
9:30 Panel Discussion/Mary Lou's Team
Closing gift ideas/Stefanie Scotch
Tuesday, January 26
9:30 - 10:30 How to Read a Title Policy/Ryan Sparks
10:30-11:30 New Federal Guidelines/Collier Swecker
4:30 January Birthday Bash/MortgageBanc
“I would HIGHLY recommend attending Genny's business planning class. The business outline she uses will show you exactly what you need to do in 2010 to achieve your goals. As important, the ideas that are shared by fellow agents in regard to what is and is not working in their business are great tools to use in implementing your own business plan. Great opportunity to bounce ideas off one another and see what is working for fellow agents.” - Jessica Letson
“Genny's business planning class is fantastic. It's not only the time for me to set goals, it is way I judge how hard I have to work (how many appointments and listings and buyers I have to have) to achieve my goals in the coming year. I have had my license for 13 months now, and my goal for 2010 is 48 closings. My attitude and my ability to achieve this goal are enhanced by using the coaching and advice I receive from Genny. She has been there for me to push me when I needed to be pushed, pull me when I needed to be pulled, and to pick me up when I was ready to give up. I'd recommend the business planning class to anyone, top producers or beginners.” - Mickey Berry
Monday, January 4, 2010
Happy 2010!
2010 is finally here. It's a fresh start; a fresh way of looking at your business. This year, stay positive about what you have to offer clients. I've noticed lately that some of you are saying negative things and focusing on why things are impossible or how they can never work or why someone would never do certain things. When you vocalize these thoughts you are creating negative things in your own life and in your own business. I strongly believe it's ok to have a bad day and to be upset about certain situations, but when you continually use words like. "that will never happen," "someone would be an idiot to buy that house at that price," "the bank will never take a short sale on this one," "these buyers are crazy," etc....you're making these statements happen in your own business. So, please, ask how you can make something work for your clients? What are the options? Let's focus on how to get something done instead of all the reasons it will not work. Don't limit yourself! Be open to new solutions and new magic happening.
Business is everywhere. Leads are everywhere. It's up to you to find them everyday. Deborah Bowels closed 8 transactions this past month as a single agent. It's around you. Dawn Kirkland and Ken Boyd closed 61 transactions on their team in 2009; their best year ever. Just ask for it.
You are talented enough and special enough to be getting your BETTER than fair share of the closings. You did it in 2009. Let's continue to make it happen!!! 2010 is the Year of Seized Opportunity. Your income is going to soar, your business will thrive, and I am on pins and needles waiting to watch it all unfold for you. We're going to have a blast this year!!!!
Happy, Happy New Year. Let the closings begin!
Tuesday, December 29, 2009
My Progress Report; Business is UP!
So, what does a coach do? How does he or she help you? The best way to gauge it is by seeing an increase in business.According to the MLS the average agent in the Birmingham area has sold and closed 3.5 transactions ytd. So, if you have closed more you are doing better than average!
Since moving to RE/MAX, closed transactions are up. At our Get a Real Estate Life Event, agents in the coaching program received awards that showed how their business has increased. The numbers are astounding..see for yourself.
Kira is our top earner since moving. Her transactions have increased by 200%; average sales price by 38%.
Vinnie's transactions have increased by 400%; average price is up by 45%.

Scott's transactions have increased by 900%; average price is up by 8%.
Jason has been steady and consistent closing 26 transactions but he has sold over $6mil ha
ving the most closed volume in our group.
Vonda has increased her transactions by 125%; average ales price up 131%.Gia has closed the most transactions in our group at 28 ytd; average sales price is up by 252%.
Mickey's transactions are up 500%.
Heather has increased her closed transactions by 200%; her average sales price is up 17% and growing.
Deneise has managed to be consistent while not even being able to sell real estate for several months.
Paula O'Neil has increased her average sales price by 64%.
Carol has increased her closed transactions by 350%.

Paula Adams has been very consistent and has increased her average sales price by 23%.
Debra Pitchford has increased her transactions by 100%.
Vicki Williams is up 150%.
Terry Crutchfield is up 100%.
Kevin Van Dam is up 100%.
Renee is up 100%.
Jerome Arnold is up 100%.
Deb Long's average sales price is up 39% at RE/MAX.
Malinda has 3 pending.
Julie has two.
I am so proud of y'all!!!! Coaching works!
Saturday, October 10, 2009
Elementary is BEST!
As easy as it sounds, this is your main job as a Top Real Estate Agent. Know what to say and when. This is how you get business, keep business, close transcations, and get referrals. Most agents make the business WAY more difficult than it needs to be. And, when you discuss learning and mastering scripts and dialouges with low level producing agents, the feedback is always the same. "I'm not a scripts kind of person." "That's just not me." "This is so elementary." Many agents are looking for a magic bullet and assume that it's much more complicated than learning what to say properly. So, the basics get skipped leaving every generated lead wasted. What's worse is not knowing your scripts gives you the horrid sales killing disease - CALL RELUCTANCE. When you don't know what to say, you avoid saying anything to anyone and focus your time on "busy" work.
Follow the money and you'll find the agents that are making the most, know and practice their scripts DAILY.
If you'd like a copy of some of the scripts that are working in this market, please contact me.
Saturday, September 5, 2009
The Right Place at the Right Time Can Increase Your Real Estate Income and Change Your Life

ough money and to get his business working properly so that he could ask his sweet, beautiful girlfriend Alissa to marry him. We didn't make it last year. But, last Friday evening, with his MegaTeam and his RE/MAX family watching with tearful eyes of joy, George accomplished his goal by asking the big question in a heartfelt planned event at Vulcan Park in Birmingham.
e and in business. He has flourished with the RE/MAX business model; especially with his MegaTeam membership and all the coaching he and I did prior to joining them. I knew he was destined for brighter things. We just had to bring them out together. And, his hard work is paying off professionally and personally.