Spread the Love During a Buyer's Market

Yes, inventory is stacking up with many homes on the market in Birmingham, Alabama. This buyer's market is causing homes to stay for sale longer. It's making our clients frustrated because it puts their lives on HOLD.

What do our seller clients need right now? The same thing we as Realtors need; support and comfort. More than ever our clients need someone to listen to their frustrations and to simply care. As Realtors, we desperately need a SAFE place where we can rejuvenate our spirits and feed off a positive environment. That's what our Keller Williams Office has always been. Because of the spirit of cooperation within our office, our agents can face the world in any market. My fear is that we have grown so quickly that agents may not be getting to know each other as well. And, because my attention as a team leader in growing this office has to be diverted in many other directions, it's almost impossible to ensure that everyone gets the love he or she needs to be productive.

Yes, this is a business of listing and selling homes. But, it's also a PEOPLE business. As a highly skilled Keller Williams Real Estate agent, you must provide a higher level of understanding and care as you help your clients achieve their goals. Also, keep this in mind as you get back to basic prospecting. Clients are looking for agents that produce results; but agents who also care about their goals.

Your affiliates are no different. Your mortgage lenders, closing attorneys, home inspectors, etc. will all be feeling frustrated and neglected. Make it a point to ensure your relationship is a loyal and strong one.

The good news is; no, the GREAT news is, you will see agents fleeing out of this business. As Gary Keller says, "This market will get rid of all the pretenders." It's a wonderful time to be a Realtor. Just remember to spread the love!