Saturday, October 10, 2009

Elementary is BEST!

Remember when you were in Elementary and Middle school having to memorize poems and speeches like The Declaration of Independence, The Pledge of Allegiance, and The Gettysburg Address, to name a few? How did you memorize these? If you were like my children, you wrote the words then repeated it numerous times over and over and over until you could recite every line perfectly.
As easy as it sounds, this is your main job as a Top Real Estate Agent. Know what to say and when. This is how you get business, keep business, close transcations, and get referrals. Most agents make the business WAY more difficult than it needs to be. And, when you discuss learning and mastering scripts and dialouges with low level producing agents, the feedback is always the same. "I'm not a scripts kind of person." "That's just not me." "This is so elementary." Many agents are looking for a magic bullet and assume that it's much more complicated than learning what to say properly. So, the basics get skipped leaving every generated lead wasted. What's worse is not knowing your scripts gives you the horrid sales killing disease - CALL RELUCTANCE. When you don't know what to say, you avoid saying anything to anyone and focus your time on "busy" work.
Follow the money and you'll find the agents that are making the most, know and practice their scripts DAILY.
If you'd like a copy of some of the scripts that are working in this market, please contact me.