"Why list with that agent when he works for ME? If I'm the Broker and or Owner, don't you think I have ALL the better resources to market and sell your home?" I can't tell you how many times I've heard this statement from sellers and from agents commenting on how the broker / owner of a particular brand competes with his or her own agents. Not just here in Birmingham, Alabama, but all across the country. Why pay large upfront fees and or huge commissions to be treated like this?
Your broker should be a place of support, someone that can help you get through tough times, someone who motivates you to take your business to the next level. And, during a market change your broker needs to provide you with the right tools and education to power through and come out on the other side with even more market share. Don't you deserve this type of support?
As a former RE/MAX agent, I can say that competing against your owner destroys your mindset; especially when you write out that large check at the first of every month to him or her. When times are good and everyone has the opportunity to get his or her fair share, a competing broker may not affect you, your mindset, or your business. But, when you notice one or two agents within your office get lots of listings and leads and you suddenly realize that your broker / owner is handing the business he doesn't want, after cherry picking the best, to these agents, you feel cheated. Why aren't you getting any of these leads? Yes, she has the right to distribute leads to anyone she wants because it is her business. But, don't you pay just as much or not more to the office as the other agents? Have you just not kissed up enough to be on this list?
As a broker, team leader for Keller Williams Realty, I DO NOT COMPETE with our agents. My job is to coach, consult, train, support, motivate, encourage, and HELP you get your business where you want it to be. The best part is, our agents get this level of support without paying out a large upfront check every month. And, in many cases while they are earning 100% of their own commissions AND receiving a profit sharing check deposited into their account on the 21st of each month. That's a WIN-WIN!
If you're tired of the cut-throat competition and DEMAND more support and a REAL difference, call me at 205-397-6500. A positive environment can change your world!
It truly is a GREAT day at Keller Williams!
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2 comments:
I agree with this statement 100%. In 32 years in real estate in Birmingham, 25 of which in management and/or ownership I have never competed with agents. In good times a competing broker is not as noticeable but after 10 years of unprecedented sales and commissions and selling brokers adjusting their lifestyles accordingly and now personal production and office sales are off … it’s a recipe for disaster. We have long prepared for this day, I was selling real estate in 1981 so I know, and we have taken every measure to be supportive of our RE/MAX team and daily be a good steward of their investment in our company. Times are indeed hard and productive agents should be spending 100% of their time working for themselves, listing and selling real estate…putting food on their table and gas in their car and the company should do everything they can to help.
Robert Scott
Broker/Owner
RE/MAX Advantage
Robert,
You are so right! Thank you for realizing how much this really matters to our agents and taking the steps to build your business around it.
Genny Williams
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